Why was WS-27 cooling agent developed?
WS-27, the latest product in the WS series, was created to address these shortcomings.
WS-27 cooling agent was developed to overcome the deficiencies of traditional cooling agents and meet the downstream industry’s demand for a higher level of cooling experience. The main reasons can be divided into three points:
- Solving the inherent defects of traditional cooling agents. The most classic traditional cooling agent is menthol. While it produces a cooling sensation, it has a strong, pungent odor, is highly irritating to the skin, mucous membranes, and eyes, and also suffers from short-lasting cooling effects and easy volatilization at high temperatures, failing to meet the needs of a large number of products. Other cooling agents in the subsequent WS series had problems such as high solubility and insufficiently refined cooling sensation, necessitating better product replacements.
- Meets the Adaptability Needs of Different Product Formulations: Compared to its predecessors, WS-27 offers better solubility, a stronger cooling effect, and acts only on the front of the mouth and tip of the tongue. It is suitable for high-temperature processing techniques such as baking and can be compounded with other cooling agents. This allows it to meet the diverse formulation design needs of various product categories, including food, daily chemicals, and tobacco products, providing a better cooling experience.
- Aligns with the Development Trends of the Cooling Agent Industry: With the development of downstream industries such as food and beverage and daily chemicals, the market demand for cooling products is constantly growing, and the requirements for cooling experience are becoming increasingly segmented. As a representative of the new generation of cooling agents, the WS series is experiencing rapid overall demand growth. The industry needs new cooling agents with superior performance to fill market gaps, and WS-27, as the latest product in the WS series, has emerged to meet this need.
